Thursday, 18 April 2013

Information about magazine publishers


IPC
• IPC Media produces over 60 media brands; reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults.

• Their websites reaches over 20 million users every month.

• IPC's diverse print and digital portfolio; focuses on three core audiences: men, mass market women and upmarket women.

• They argue that the whole population is their target audience as they have a magazine for everyone.


Bauer
• Bauer is the largest privately owned publisher in Europe; publishing in Germany, France, Spain, Portugal and the United Kingdom.

• Founded in Hamburg in 1875 by Johann Bauer. Under the management of four generations of the Bauer family

• It started as a printing house and turned into a worldwide publishing empire printing 282 magazines in 15 countries with 6,600 employees worldwide and an annual turnover of 1.79 billion Euros.


• Their portfolio argues that there is a magazine for everyone.


Future PLC
• Future PLC is an international special-interest media group that is listed on the London Stock Exchange.

• Founded in 1985 with only one magazine; now they have operations in the UK, US and Australia

• They create over 180 special-interest publications, websites, they also hold market-leading positions in games, film, music, technology, cycling, automotive and crafts.

• Focus on a young male audience.

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